JohnTom’s at Ball State

Ball State students in this immersive learning project worked with JohnTom’s Barbecue, a successfully established small business. Students gained experience in everything from marketing feasibility studies to a comprehensive business plan, in an effort to help the growing business expand to the next level. Students also gained skills in branding and emerging media.

On the Menu: Broad Ripple Brew Pub

JohnTom’s Barbecue Sauce is used on several menu items at The Broad Ripple Brewpub, Indiana’s oldest brew pub, located right off the Monon Trail in Indianapolis. Click on the video to see what’s “on the menu.”

JohnTom’s Barbecue Commercial 2010

In the summer of 2010, JohnTom’s launched its ver first commecial, a 20 second spot that served as advertisement for the company on The commercial was the first paid advertisemnt for JohnTom’s Barbecue.


B Squared Appears on Fox 59

In Spring 2013, JohnTom’s Barbecue Sauce was prominently displayed on Fox59 Morning Show’s segment, Be Our Guest. B Squared Bar & Grill, which uses JohnTom’s BBQ Sauce, was featured on the morning show, during which the owners plugged JohnTom’s. Check it out!

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